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RTRSPORTS.COM CASE HISTORY

MotoGP Sponsorship: 110% and Immobiliare Costiera x LCR Honda MotoGP Team 2021

Italian general contractor Immobiliare Costiera and their premium project 110% have signed an agreement with MotoGP outfit LCR Honda for the remainder of the 2021 MotoGP season. The freshly signed partner will have their logo on Alex Marquez and Taka Nakagami’s Bikes until the Valencia round, and will benefit enjoy event partner status for the Gran Premio dell’Emilia Romagna taking place at The Misano World Circuit on October 24th.

Immobiliare Costiera have taken full advantage of the “Bonus 110”, an all-italian, State-promoted  initiative aiming to improve the overall real estate assets in the Belpaese thanks to full funding for seismic refurbishment, energetic improvement and more. Thanks to their notable expertise in the building and real-estate sector, Immobiliare Costiera have gathered a number of well-established professionals and started a state-of-the-art, full-stack enterprise taking care of the full package.

Building from the ground up and giving 110% surely does ring a bell for Lucio Cecchinello, whose LCR squad are permanently en route to become the world’s top satellite team in the premier class of Motorcycle Racing. Racer-turned-manager Cecchinello is a bona fide expert when it comes to running a robust, independent project and taking full advantage of opportunities. He launched his own team in 1996 for the 125cc Championship and never looked back, establishing himself as a leading role in today’s MotoGP racing.

It’s a very promising joint venture, built on on the power of passion and made possible by RTR Sports Marketing, who are already looking ahead.

“It’s a nice little project, this one -says Silvia Schweiger, client director for the agency- one we are very happy about and that brings together like-minded people. But maybe there’s more than just this. Great things happen when good projects and good people decide to share a bit of their road together, so who knows in the future”.

110% LCR Honda
110% LCR Honda
110% LCR Honda
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071.21 LCR Honda IDEMITSU Press Release

 CHALLENGING RACE FOR TAKA AT
CIRCUIT OF THE AMERICAS3 October 2021 | Americas GP RaceThe Grand Prix of The Americas did not go to plan for Takaaki Nakagami as he finished in 17th position after an early fall in Sunday’s MotoGP race. The LCR Honda IDEMITSU rider pushed hard to get involved in the battle at the head of the field, but slid out on the second lap and had to rejoin, although his subsequent race pace was second only to eventual winner Marc Márquez.

The Japanese star underlined his speed at the Circuit of the Americas by going fastest in Sunday’s warm-up. Starting from fifth on the grid, he lost a couple of positions on the drag to the first corner, but fought his way back past Joan Mir to sit sixth at the end of the first lap. Then, in trying to pass Pecco Bagnaia, he slid out at turn 12 on lap two, but showed his resilience to rejoin and passed Morbidelli and Petrucci in the closing stages to claim 17th.Takaaki Nakagami – 17th“At the start of the race I had a good feeling on the bike and I was ready to attack as I saw Marc (Marquez) was trying to go away after the start. I was trying to overtake Joan Mir and then next Bagnaia, I was really confident on the braking so I kept pushing, but unfortunately at turn 12 I hit the bumps in the apex and lost the front. It’s a shame that I crashed because after that I rejoined the race and I tried to keep pushing to the maximum and the pace was amazing. We had really good pace in the end, so it’s a shame I lost this opportunity. I’d like to say sorry to my team. Now, we are on to the next race in Misano.”
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071.21 LCR Honda CASTROL Press Release

 POINTS FINISH FOR ALEX MARQUEZ IN AUSTIN3 October 2021 | Americas GP RaceLCR Honda CASTROL rider Álex Márquez took a points finish in the Grand Prix of The Americas as he ended in 12th position on Sunday. After mixed weather across the weekend, round 15 of the 2021 MotoGP calendar took place in warm, sunny conditions in Texas and Álex fought hard throughout to claim four more World Championship points.

Departing from the fifth row of the grid, the Spaniard made a good getaway from the line and improved by three places on the first lap. He showed patience and consistency to maintain that position and eventually finished just four seconds behind the second Honda of Pol Espargaro in tenth.Álex Márquez – 12th“We finished P12 today, I’m not really happy because it’s not the position I wanted to be in and it’s not the performance we needed to show. But I gave 100% throughout the race, the main problem was the rear grip which did not feel good from the beginning to the end. But I was able to keep the lap times and my rhythm quite constant. I made a big mistake on lap seven when I went straight on the back straight at turn 12 and lost three or four seconds there, without that I think the top 10 was possible. It was not the race I expected, I expected a little better so we need to keep pushing. Now, we have three weeks to rest and to reflect on it.  We’ll be looking to make a step forward and be more competitive in Misano.”
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070.21 LCR Honda IDEMITSU Press Release

 SECOND ROW FOR TAKA IN TEXAS2 October 2021 | Americas GP QualifyingTakaaki Nakagami laid down a marker in qualifying for the Grand Prix of the Americas as he secured a spot on the second row of the grid for Sunday’s GP in Texas. The LCR Honda IDEMITSU rider was amongst the pacesetters throughout Saturday and looks well-placed to challenge at the front of the field in tomorrow’s premier class race.
 
Taka demonstrated his speed and potential in FP3 as he finished as the fastest Honda, trailing only the breakout Ducati of Jack Miller as he ended the session in 2nd position. He then showcased his race pace by posting sixth in FP4, before settling for a place on the second row after a hard-fought battle in Q2, taking 5th on the grid overall. Takaaki Nakagami – 5th
(2’03.292)
“Today, I’m quite happy with the result, P5 is good, the team are happy. They have done a great job throughout the weekend so far. We have good pace and starting from P5 means it’s easier to work out strategy for the race. As always, I’ll try to give my maximum performance and we’ll try to fight to be on the top positions.”
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070.21 LCR Honda CASTROL Press Release

 ÁLEX MÁRQUEZ ON THE FIFTH ROW IN AUSTIN2 October 2021 | Americas GP Qualifying LCR Honda CASTROL rider Álex Márquez claimed a spot on the fifth row of the grid for the Grand Prix of the Americas after a hard-fought day of qualifying in Texas on Saturday. The Spaniard ended in 15th position overall on the timesheets, but will look to make a quick start at a circuit where he has good racing memories in the lower classes.
 
Sitting 16th overnight, Álex improved his time from Friday but was unable to progress automatically from FP3. He challenged for the top two places in a typically competitive Q1, but ultimately had to settle for fifth position and will now look to make a quick getaway at a circuit that suits his racing style.Álex Márquez – 15th
(2’04.100)
“So, the second day and in the morning it was really quite difficult, but this afternoon we made a good step forward with the set-up of the bike and I am feeling much better. I am improving step-by-step on the MotoGP bike, it is harder than I expected, but in que Qualy we were close to Q2. We can’t be happy because we’re not in the position we want or we need to be, but we need to stay positive for tomorrow and keep taking steps forward.”
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069.21 LCR Honda CASTROL Press Release

 ÁLEX MÁRQUEZ TARGETS IMPROVEMENT
AFTER DAY ONE IN AUSTIN1 October 2021 | Americas GP PracticeLCR Honda CASTROL rider Álex Márquez experienced mixed fortunes on the opening day of free practice for the Grand Prix of the Americas. With the premier class returning to Texas after a two-year hiatus, the Spaniard was making his debut at the venue on MotoGP machinery and again showed his potential as weather played its part on Friday.

FP1 took place in wet conditions with Marquez demonstrating his ability on a damp track as he went 6th fastest in a session dominated by Honda bikes. The circuit had dried out for FP2 later in the day and, although he had to settle for 16th position overall, Álex will look to improve after acquainted with the Circuit of the Americas on his RC213v.Álex Márquez – 16th
(2’05.614)
“In the morning it was wet and I was not feeling great, but we made some change towards the end of FP1 and I felt really good and we were able to finish P6. Then in the afternoon the track was completely dry and I was trying to improve, but it was quite difficult. I had some issues with the soft tyre. The conditions don’t really matter, we need to be fast and try to improve as much as possible. Also, I need to learn to how to push a bit more here with the bike, but the team is working well and I’m sure tomorrow we’ll make steps forward.”
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069.21 LCR Honda CASTROL Press Release

 TAKA AMONGST PACESETTERS ON OPENING DAY OF
GP OF AMERICA1 October 2021 | America GP PracticeTakaaki Nakagami looked impressive as free practice for the Grand Prix of The Americas got underway on Friday. Following his encouraging test showing in Misano, the LCR Honda IDEMITSU rider demonstrated his potential in dry conditions as he finished in fifth overall after a day of mixed weather conditions in Texas.
 
After a two-year absence, the MotoGP class were greeted by wet conditions in FP1 at the Circuit of the Americas and Taka endured a difficult session as he slid out. However, the Japanese star found superb rhythm as sunshine returned in the afternoon; he went quickest in FP2 with five minutes remaining, before settling for 5th , leaving himself well-placed with rain forecast on Saturday.Takaaki Nakagami – 5th
(2’04.612)
“Today was a good day for us, in FP1 we had wet conditions, but in the afternoon in FP2 we had dry conditions, so we had two different sessions. We ended up P5 which is a good start, there are so many bumps on this track, but apart from that the feeling on the bike is quite good. Of course, we have room to improve, but we are quite happy with the first day here and we’ll look to keep improving.”
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068.21 LCR Honda CASTROL Press Release

ÁLEX MÁRQUEZ EXCITED TO BE BACK IN AMERICA

30 September 2021 | Americas GP PreviewÁlex Márquez is relishing the opportunity to tackle the legendary Circuit of the Americas on a MotoGP bike for the first time this weekend. With GP racing returning to Texas after a two-year hiatus, the LCR Honda CASTROL rider will make his premier class debut at the venue and is hopeful of a strong showing after a positive test in Misano.

The final in-season test session in San Marino saw the Spaniard make considerable improvements after trying out a number of new parts. He is now hoping to put them in play at a circuit that traditionally favours the RC213v and where he finished as runner-up in the Moto2 class back in 2018.Álex Márquez“I’m excited and motivated go out of Europe again, because we have been racing in Europe for a long time and it’s always really nice to go to the US. The track will be new to me on a MotoGP bike and it’s a really long track that will take a bit of time to learn. But I’ve already raced there in Moto2 and Moto3. The track normally fits the RC213V quite well, especially with Marc, but also Dani [Pedrosa] was also really fast there with this bike. I’m looking forward to getting there and seeing how the asphalt is after two years. We come from a really positive test at Misano, where we tried some new items that I hope can help us. We will try to be competitive from the beginning and make a good race.”

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068.21 LCR Honda IDEMITSU Press Release

TAKA UPBEAT FOR AMERICAN GP AFTER
MISANO TEST BOOST

30 September 2021 | Americas GP PreviewTakaaki Nakagami arrives in Austin for the Grand Prix of The Americas full of optimism following a productive test session in Misano ten days ago. The MotoGP class return to Texas for the first time in over two years this weekend and the LCR Honda IDEMITSU rider is confident he’ll have the capability to compete at the front of the field.

The Japanese star notched another solid top-10 finish in San Marino last time out, but was more encouraged by the subsequent test in which he was amongst the pacesetters throughout having tried a variety of new items. He will now look to convert that progress into a positive result at the Circuit of the Americas where he finished on the podium in Moto2 back in 2017.Takaaki Nakagami“I am super excited to go the USA for the first time in more than two years. I’m looking forward to it and I hope we can have a good weekend. We had a really good test at Misano after the last race, which gave me a really good feeling with the bike. We are ready for this next race and as always I will give me best.”

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067.21 LCR Honda CASTROL Press Release

 ÁLEX MÁRQUEZ UPBEAT FOLLOWING
TWO-DAY MISANO TEST
22 September 2021 | Misano TestÁlex Márquez was pleased with his progress during the two-day MotoGP test session at Misano this week. The premier class teams and riders returned to the Italian venue on Tuesday and Wednesday for the third and final in-season test of the 2021 campaign and the LCR Honda CASTROL rider logged some promising refinements as he got through a busy schedule.

Despite adverse weather ensuring a slow start on Tuesday, the Spaniard still managed 57 laps as he put a variety of new items through their paces. He then completed a mammoth 90 laps on Wednesday as he got down into the low 1’32s on a regular basis. Having ended up 13th on the timesheets overall of Day 2. Álex is now looking forward to incorporating the improvements at the next round in Austin.Álex Márquez – 13th
(1’32.259)
“We’ve tried several things over the two days, yesterday I wasn’t really happy as we missed some things, but today we went in a correct way. We also tried some new chassis for us and I was feeling really good on the brand new items and great on the bike overall, which is the most important thing. Obviously, the grip level in tests is always better than normal, but we found some good things and we improved a lot to be always lapping in the 32s. Now we just need to keep working like we have and keep improving day by day. I’m looking forward to being in Austin and it will be a new track for me on a MotoGP bike.”