A new sponsor for a motorsport Team, from a business segment other than automotive; a colorful motorcycle amongst classic cars; two MotoGP Top Riders in a factory. What do this things have in common? The answer is easy: the surprise effect. Nobody expects them to be where they are, and the result is that they immediately are at the centre of attention. When it comes to companies who wish to increase their awareness in a completely new business or to stand out among competitors, a sport sponsorship could be the greatest ally. It is understood that the “unexpected” project, in reality, is supported by a strategic plan and a series of original activations, which are fundamental to create a successful partnership and to gather all the benefits from it.ALWAYS GIVING 110%
Building up the Company awareness in the shortest time possible: this is the goal of the partnership between LCR and 110% – Immobiliare Costiera, the real estate company specialized in consultancy for building bonuses and incentives. Original contents play a huge part in this process, such as the partnership presentation video that you can watch hereTIMELESS PASSION
The class of marvelous vintage cars meets the futuristic design of LCR Honda’s RC213V: it has happened thanks to Lavor at “Auto e moto d’epoca”, one of the main European gatherings for car enthusiasts, recently held in Padova Fiere. This vehicle particularly, a 1939 MG T Supercharger, has taken part to the iconic “1000 Miglia” race for three editions! HAPPY 50TH BIRTHDAY

Important milestones call for big celebrations: Lucio Cecchinello, Alex Marquez and Takaaki Nakagami joined the employees of Honda Italy in Atessa (Chieti) for the celebration of the 50th anniversary of the factory where hundreds of Honda vehicles are made every year. Here‘s the video of the emotional celebration event. Onto the next 50 years!DUCATI GOES ELECTRIC
Starting from 2023 until 2026, Italian manufacturer Ducati will be the single motorcycle supplier for the MotoE World Cup. “This agreement comes at the right time for Ducati, which has been studying electric powertrains for years” said Claudio Domenicali, CEO of Ducati Motor Holding, “as it will allow us to develop within a controlled field: that of competition”. Read the full news and comments here

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